“The Great Cable Challenge”: Promoting E-Waste Recycling
Recycle Your Electricals launches a behaviourally informed UK-based campaign for International E-Waste Day 2024, aiming to recycle 1 million cables.
Recycle Your Electricals launches a behaviourally informed UK-based campaign for International E-Waste Day 2024, aiming to recycle 1 million cables.
Many people accumulate cables at home, unaware of the environmental benefits of recycling them.
These factors lead people to delay recycling, while also contributing to the rapid growth of e-waste in the UK.
To address the barriers to recycling electrical cables, Recycle Your Electricals is launching „The Great Cable Challenge“ for International E-Waste Day 2024.
The campaign employs several behavioural science techniques to drive sustainable behaviour:
The result: The Great Cable Challenge is running throughout October, marking International E-Waste Day on October 14th, 2024. Therefore, results are still yet to come. Stay tuned for more!
Are you aware of any other nudges that help to reduce e-waste? Feel free to get in touch: hello@green-nudges.com
From Material Focus, a not-for-profit organisation tackling the issue of e-waste. Through their UK-wide campaign, “Recycle Your Electricals,” they aim to transform how we deal with old electrical items by revealing the hidden value of these products and making it easier for everyone to recycle, repair, or donate unused electricals.
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