Behaviour Change Workshop
(1 day)
- Insights into Human Behavior & Green Nudges
- Identification of the key behavior to be changed, including: Hypotheses about the psychological barriers
- Development of initial interventions
Green Nudges Consultingsupports the changemakers of the sustainability transformation in motivating people towards sustainable behaviour. We achieve this by using
behavioral science insights and design principles.
Linear Economy
Circular business models
Ownership of products
Sharing Economy
Fossil energy sources
Renewable energy sources
The daily portion of meat
Plant-based diets
…
…
Say
85%
Do
13%
Source: 85% of people say they want to be more sustainable, but only 13% actually change their behavior. Kantar, Sustainability Sector Index 2023
One reason why the sustainability transformation stalls is the discrepancy between saying and doing.
Say
Intention
gap
Do
behavior
The population group with the greatest leverage – the mainstream – is aware of climate change. And yet acts far too rarely. This has various reasons that behavioral science can address.
Say
Do
Say
Do
Say
Do
*Source: Nielsen IQ, The Green divide – How to Influence and Change Conscious Consumer Behavior, simplified visualisation
We advise companies, municipalities, non-profit organizations, lobby groups, sustainability consultancies and agencies
on the following topics:
Protecting natural habitats and fauna.
Create or improve digital tools for sustainable behavior.
Save energy, change usage behavior, and promote the switch to renewable energy sources.
Making plant-based nutrition more attractive. Reducing food waste.
Make active transportation and e-mobility the norm.
Promote the purchase of sustainable products.
Reduce return rates.
Promote the acceptance of sustainable products.
Minimizing the negative impacts of tourism.
From single use to: Refuse, reuse, reduce, refurbish, repair, repurpose, and recycle.
Save water or conserve water resources.
Behavioural Scientist
Behavioral scientist and consultant specializing in behavior change and sustainability.
Behavioural Strategist
Consultant at the intersection of marketing, sustainability, and behavior change.
Behaviour Design Expert
Designer and facilitator for collaborative solution development with a focus on sustainability
Nudges are just one tool of behavioral science that we use to change behavior.
Our services incorporate state-of-the-art methods to solve your problems.
(1 day)
(individual)
(individual)
(30-45 min)
Senior Global Manager Responsible Business & Sustainability, Just Eat Takeaway.com)
Collaborating with the Green Nudges Consulting team in their interactive and highly professional workshop was a fantastic experience. The workshop went exceptionally well, and we are very pleased with the outcomes. The behavioural insights around promoting plant-based food were particularly enlightening, and my team and I learnt a great deal. We are excited to apply behavioural science to tackle the sustainability challenges on our Just Eat Takeaway platforms. I’m looking forward to further collaboration!
Managing Director, Amiva/STROTH Telecom
Laura and Matthias helped us understand the psychological barriers that were hindering customer acquisition for us as a sustainable mobile network brand. We learned a great deal and completely revamped a wide range of digital marketing assets—from brand communication campaigns and landing pages to the entire ordering process. We were impressed by how the behavioural experts approached our business challenges, and we’re excited to bring everything to life.
Mission Lead Circular Futures, Project Together)
Laura was an indispensable asset to the Mehrweg.einfach.machen project. Her expertise as a behavioral scientist with a focus on sustainability laid the foundation for the project’s success and the creation of the nudging playbook “Mehrweg at the Point of Sale.” She made scientific findings tangible and understandable, which made the collaboration not only productive but also enjoyable. Laura applied her discipline holistically and mastered the complexity of the project with numerous stakeholders. Her crucial contribution to the development of the research design and her fresh perspectives were instrumental. It was a pleasure working with her, and I look forward to future collaborations.
Simply select an available appointment and learn in a personal conversation how to use behavioral science to promote more sustainable behavior.