We turn interventions into behaviour.

Green Nudges Consultingsupports the changemakers of the sustainability transformation in motivating people towards sustainable behaviour. We achieve this by using
behavioral science insights and design principles.

Sustainable transformation requires
change processes are necessary on many levels.

Linear Economy

Circular business models

Ownership of products

Sharing Economy

Fossil energy sources

Renewable energy sources

The daily portion of meat

Plant-based diets

The intention is often there.
But behaviour rarely follows intentions.

Source: 85% of people say they want to be more sustainable, but only 13% actually change their behavior. Kantar, Sustainability Sector Index 2023

One reason why the sustainability transformation stalls is the discrepancy between saying and doing.

Intention

gap

behavior

The population group with the greatest leverage – the mainstream – is aware of climate change. And yet acts far too rarely. This has various reasons that behavioral science can address.

15–20%

Denialists

60–70%

Mainstream

15–20%

Green Bubble

*Source: Nielsen IQ, The Green divide – How to Influence and Change Conscious Consumer Behavior, simplified visualisation

Changing people’s behaviour is no easy task. But this is precisely where the toolbox of beahvioural science comes into play.

We help turn intention into behavior.

We advise companies, municipalities, non-profit organizations, lobby groups, sustainability consultancies and agencies
on the following topics:

Biodiversity

Biodiversity

Protecting natural habitats and fauna.

Digital

Digital

Create or improve digital tools for sustainable behavior.

Energy

Energy

Save energy, change usage behavior, and promote the switch to renewable energy sources.

Food & Beverages

Food & Beverages

Making plant-based nutrition more attractive. Reducing food waste.

Mobility

Mobility

Make active transportation and e-mobility the norm.

Retail

Retail

Promote the purchase of sustainable products.
Reduce return rates.

Sustainable Products

Sustainable Products

Promote the acceptance of sustainable products.

Tourism

Tourism

Minimizing the negative impacts of tourism.

Trash & Recycling

Trash & Recycling

From single use to: Refuse, reuse, reduce, refurbish, repair, repurpose, and recycle.

Water

Water

Save water or conserve water resources.

Our team combines behavioral science expertise with strategic thinking and creativity.

Laura Sommer PhD

Behavioural Scientist

Behavioral scientist and consultant specializing in behavior change and sustainability.

Matthias Höppner

Behavioural Strategist

Consultant at the intersection of marketing, sustainability, and behavior change.

Janick Oswald

Behaviour Design Expert

Designer and facilitator for collaborative solution development with a focus on sustainability

When needed, we involve industry experts in our workshops or long-term projects.

Our Services

Nudges are just one tool of behavioral science that we use to change behavior.
Our services incorporate state-of-the-art methods to solve your problems.

Behaviour Change Workshop

(1 day)

  • Insights into Human Behavior & Green Nudges
  • Identification of the key behavior to be changed, including: Hypotheses about the psychological barriers
  • Development of initial interventions

Behavioural Design Projects

(individual)

  • Complete guidance through the Behavioral Design process by our team of experts.
  • 5-step process: Identification of key behavior, analysis of psychological barriers, intervention design, evaluation, and scaling.

Behavioural Marketing

(individual)

  • Analysis of marketing measures for their behavior change effectiveness.
  • Optimization of communication campaigns or digital assets (e.g., sign-up flow analysis) using behavioral science insights.

Inspiring keynotes

(30-45 min)

  • 30 minutes of inspiration on Green Nudges, either on-site or remote.
  • Individually curated for the respective industry.
  • Incl. interactive Q&A session

Reference project: Reusable nudging in the gastronomy sector

Kasia Makowska

Senior Global Manager Responsible Business & Sustainability, Just Eat Takeaway.com)

Collaborating with the Green Nudges Consulting team in their interactive and highly professional workshop was a fantastic experience. The workshop went exceptionally well, and we are very pleased with the outcomes. The behavioural insights around promoting plant-based food were particularly enlightening, and my team and I learnt a great deal. We are excited to apply behavioural science to tackle the sustainability challenges on our Just Eat Takeaway platforms. I’m looking forward to further collaboration!

Roland Zimmer

Managing Director, Amiva/STROTH Telecom

Laura and Matthias helped us understand the psychological barriers that were hindering customer acquisition for us as a sustainable mobile network brand. We learned a great deal and completely revamped a wide range of digital marketing assets—from brand communication campaigns and landing pages to the entire ordering process. We were impressed by how the behavioural experts approached our business challenges, and we’re excited to bring everything to life.

Sophia von Bonin

Mission Lead Circular Futures, Project Together)

Laura was an indispensable asset to the Mehrweg.einfach.machen project. Her expertise as a behavioral scientist with a focus on sustainability laid the foundation for the project’s success and the creation of the nudging playbook “Mehrweg at the Point of Sale.” She made scientific findings tangible and understandable, which made the collaboration not only productive but also enjoyable. Laura applied her discipline holistically and mastered the complexity of the project with numerous stakeholders. Her crucial contribution to the development of the research design and her fresh perspectives were instrumental. It was a pleasure working with her, and I look forward to future collaborations.

Book a free 30-minute consultation slot now.

Simply select an available appointment and learn in a personal conversation how to use behavioral science to promote more sustainable behavior.

Or simply send an email to:

hello@green-nudges.com