Behaviour Change Workshop
(1 day)
- Insights into Human Behaviour & Green Nudges
- Identification of the key behaviour to be changed, including: Hypotheses about the psychological barriers
- Development of initial interventions
We turn intentions into 
behaviour.
Green Nudges Consulting supports the changemakers of the sustainability transformation in motivating people towards sustainable behaviour.
We achieve this through
behavioural science and kick-ass creativity.
Sustainable transformation requires change processes at many levels.
Linear Economy
Circular business models
Ownership of products
Sharing Economy
Fossil energy sources
Renewable energy sources
The daily portion of meat
Plant-based diets
…
…
The intention is often there.
But behaviour rarely follows intentions.
Say
85%
Do
13%
Source: 85% of people say they want to be more sustainable, but only 13% actually change their behaviour. Kantar, Sustainability Sector Index 2023
One reason why the sustainability transformation stalls is the discrepancy between saying and doing.
Say
Intention
gap
Do
behaviour
The population group with the greatest leverage – the mainstream – is aware of climate change. And yet acts far too rarely. This has various reasons that behavioural science can address.
15–20%
Denialists
Say
Do
60–70%
Mainstream
Say
Do
15–20%
Green Bubble
Say
Do
*Source: Nielsen IQ, The Green divide – How to Influence and Change Conscious Consumer Behaviour, simplified visualisation
Changing people’s behaviour is no easy task. But this is where Green Nudges Consulting’s creative behavioural science toolbox kicks in—making sustainability stick through smart, science-based interventions.
We help turn intention into behaviour.
We advise companies, municipalities, non-profit organizations, lobby groups, sustainability consultancies and communication agencies
on the following topics:
Biodiversity
Biodiversity
Protecting natural habitats and fauna.
Digital
Digital
Create or improve digital tools for sustainable behaviour.
Energy
Energy
Save energy, change usage behaviour, and promote the switch to renewable energy sources.
Food & Beverages
Food & Beverages
Making plant-based nutrition more attractive. Reducing food waste.
Mobility
Mobility
Make active transportation and e-mobility the norm.
Retail
Retail
Promote the purchase of sustainable products.
Reduce return rates.
Sustainable Products
Sustainable Products
Promote the acceptance of sustainable products.
Tourism
Tourism
Minimizing the negative impacts of tourism.
Waste & Recycling
Waste & Recycling
From single use to: Refuse, reuse, reduce, refurbish, repair, repurpose, and recycle.
Water
Water
Save water or conserve water resources.
Our team combines behavioural science expertise with strategic thinking and kick-ass creativity.
Laura Sommer PhD
Behavioural Scientist
Behavioural scientist and consultant specializing in behaviour change and sustainability.
Matthias Höppner
Behavioural Strategist
Consultant at the intersection of marketing, sustainability, and behaviour change.
Janick Oswald
Behaviour Design Expert
Designer and facilitator for collaborative solution development with a focus on sustainability.
When needed, we involve industry experts in our workshops or long-term projects.
Dr. Sophie Attwood
Behavioural scientist
Food & Beverages
Natalia Le Gal
Behavioural scientist
(Behava)
Mobility
Selina Sinning
Behavioural scientist
(WWF)
Biodiversity, Circular Economy
Sille Krukow
Behaviour Design Expert
(Krukow)
Retail
Ondrej Kacha
Behavioural scientist
(The Behaviouralist)
Energy
Dr. Philipp Spreer
Behavioural scientist
(elaboratum)
Digital
Nick van de Hei
Behavioural Strategist
(Fama Volat)
Trash/Recycling
Further experts
Our Services
Nudges are just one tool of behavioural science that we use to change behaviour.
Our services incorporate state-of-the-art methods to create lasting change.
Behavioural Design Projects
(individual)
- Complete guidance through the Behavioural Design process by our team of experts.
- 5-step process: Identification of key behaviour, analysis of psychological barriers, intervention design, evaluation, and scaling.
Behavioural Marketing
(individual)
- Analysis of marketing measures for their behavior change effectiveness.
- Optimization of communication campaigns or digital assets (e.g., sign-up flow analysis) using behavioural science insights.
Inspiring keynotes
(30-45 min)
- 30 minutes of inspiration on Green Nudges, either on-site or remote.
- Individually curated for the respective industry.
- Incl. interactive Q&A session
What our clients say about working with us:
Roland Zimmer
Managing Director, Amiva/STROTH Telecom
Laura and Matthias helped us understand the psychological barriers that were hindering customer acquisition for us as a sustainable mobile network brand. We learned a great deal and completely revamped a wide range of digital marketing assets—from brand communication campaigns and landing pages to the entire ordering process. We were impressed by how the behavioural experts approached our business challenges, and we’re excited to bring everything to life.
Sophia von Bonin
Mission Lead Circular Futures, Project Together)
Laura was an indispensable asset to the Mehrweg.einfach.machen project. Her expertise as a behavioral scientist with a focus on sustainability laid the foundation for the project’s success and the creation of the nudging playbook “Mehrweg at the Point of Sale.” She made scientific findings tangible and understandable, which made the collaboration not only productive but also enjoyable. Laura applied her discipline holistically and mastered the complexity of the project with numerous stakeholders. Her crucial contribution to the development of the research design and her fresh perspectives were instrumental. It was a pleasure working with her, and I look forward to future collaborations.
Book a free 30-minute consultation slot now!
Simply select an available appointment and learn in a personal conversation how to use behavioural science to promote more sustainable behaviour.
