Behaviour Change Workshop
(1 day)
- Insights into Human Behavior & Green Nudges
- Identification of the key behavior to be changed, including: Hypotheses about the psychological barriers
- Development of initial interventions
We turn intentions into 
behaviour.
Green Nudges Consulting supports the changemakers of the sustainability transformation in motivating people towards sustainable behaviour. We achieve this by using
behavioral science insights and design principles.
For the sustainability transformation, change processes are necessary on many levels.
Linear Economy
Circular business models
Ownership of products
Sharing Economy
Fossil energy sources
Renewable energy sources
The daily portion of meat
Plant-based diets
…
…
The intention is often there.
But behaviour rarely follows intentions.
Say
85%
Do
13%
Source: 85% of people say they want to be more sustainable, but only 13% actually change their behavior. Kantar, Sustainability Sector Index 2023
One reason why the sustainability transformation stalls is the discrepancy between saying and doing.
Say
Intention
gap
Do
behaviour
The population group with the greatest leverage – the mainstream – is aware of climate change. And yet acts far too rarely. This has various reasons that behavioural science can address.
15–20%
Denialists
Say
Do
60–70%
Mainstream
Say
Do
15–20%
Green Bubble
Say
Do
*Source: Nielsen IQ, The Green divide – How to Influence and Change Conscious Consumer Behavior, simplified visualisation
Changing people’s behaviour is no easy task. But this is precisely where the toolbox of behavioural science comes into play.
We help turn intention into behaviour.
We advise companies, municipalities, non-profit organizations, lobby groups, sustainability consultancies, and agencies.
on the following topics:
Biodiversity
Biodiversity
Protecting natural habitats and fauna.
Digital
Digital
Create or improve digital tools for sustainable behavior.
Energy
Energy
Save energy, change usage behavior, and promote the switch to renewable energy sources.
Food & Beverages
Food & Beverages
Making plant-based nutrition more attractive. Reducing food waste.
Mobility
Mobility
Make active transportation and e-mobility the norm.
Retail
Retail
Promote the purchase of sustainable products.
Reducing return rates.
Sustainable Products
Sustainable Products
Promote the acceptance of sustainable products.
Tourism
Tourism
Minimizing the negative impacts of tourism.
Trash & Recycling
Trash & Recycling
From single use to: Refuse, reuse, reduce, refurbish, repair, repurpose, and recycle.
Water
Water
Save water or conserve water resources.
Our team combines behavioural science expertise with strategic thinking and creativity.
Laura Sommer PhD
Behavioural Scientist
Behavioural scientist specializing in behaviour change and sustainability.
Matthias Höppner
Behavioural Strategist
Strategist at the intersection of marketing, sustainability, and behaviour change.
Janick Oswald
Behaviour Design Expert
Facilitator for collaborative design of sustainable solutions.
When needed, we involve industry experts in our workshops or long-term projects.
Dr. Sophie Attwood
Behavioural scientist
Food & Beverages
Natalia Le Gal
Behavioural scientist
(Behava)
Mobility
Selina Sinning
Behavioural scientist
(WWF)
Biodiversity, Circular Economy
Sille Krukow
Behaviour Design Expert
(Krukow)
Retail
Ondrej Kacha
Behavioural scientist
(The Behaviouralist)
Energy
Dr. Philipp Spreer
Behavioural scientist
(elaboratum)
Digital
Nick van de Hei
Behavioural Strategist
(Fama Volat)
Trash/Recycling
Further experts
Our Services
Nudges are just one tool of behavioural science that we use to change behaviour.
Our services incorporate state-of-the-art methods to solve your problems.
Behavioural Design Projects
(individual)
- Complete guidance through the Behavioral Design process by our team of experts.
- 5-step process: Identification of key behavior, analysis of psychological barriers, intervention design, evaluation, and scaling.
Behavioural Marketing
(individual)
- Analysis of marketing measures for their behavior change effectiveness.
- Optimization of communication campaigns or digital assets (e.g., sign-up flow analysis) using behavioral science insights.
Inspiring keynotes
(30-45 min)
- 30 minutes of inspiration on Green Nudges, either on-site or remote.
- Individually curated for the respective industry.
- Incl. interactive Q&A session
Book a free 30-minute consultation slot now.
Simply select an available appointment and learn in a personal conversation how to use behavioural science to promote more sustainable behaviour.
