Providing feedback with a smart packaging solution by Mimica

Every year we waste tons of food because the expiry date on the packaging says so. Mimica wants to change that with a temperature-sensitive, dynamic expiry label that provides accurate, real-time feedback of the product’s freshness.

Next Nudge

One-time boiler adjustment = Long-term energy savings

“One-off” intervention from the UK: Help people change boiler settings to save money and reduce carbon emissions.


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