Social imitation

Opower’s neighbour comparisons. Saving energy by making sustainable peer action salient.

When our peers take actions to live more sustainable, we’re more likely to follow suit. Our social imitation was nudged by Utility companies by comparing our own energy consumption with that of our neighbours.

Next Nudge

Conserving Savoie’s mountain lakes with a splash of humour

French Savoie’s witty nudge signs humorously engages visitors, effectively discourages swimming and preserves a fragile ecosystem

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