Social imitation

Opower’s neighbour comparisons. Saving energy by making sustainable peer action salient.

When our peers take actions to live more sustainable, we’re more likely to follow suit. Our social imitation was nudged by Utility companies by comparing our own energy consumption with that of our neighbours.

Next Nudge

One-time boiler adjustment = Long-term energy savings

“One-off” intervention from the UK: Help people change boiler settings to save money and reduce carbon emissions.


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